I’ve talked about this for years, since the changes at Harley Davidson have been creeping in. The new much smoother Milwaukee 8 engine program, Project Rushmore for the comfort and tech, the new Street series (which is a flop) and now the huge model revamp, introduction of new models like the Fat Bob and killing of a core model line in 2018. Harley Davidson with the new 2018 models wants an all-new market. They have been on a steady decline for years, and to turn it around they need to sell to who’s actually buying the new bikes. Younger riders. Who typically don’t even look at Harley when shopping for a new motorcycle. What do you think about the new changes at Harley Davidson?
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